Peta boss Dan Matthews has fired off an angry letter to Lady GaGa, accusing her of backtracking on a promise never to wear fur.
The organisation's vice president was disgusted when he saw the pop superstar draped in what appeared to be a pink mink coat last week (ends10Aug12) following a trip to a Giorgio Armani store in New York.
And, after she posed with a wolf carcass stole for the poster of her movie debut MAChete Kills earlier this year (12), and stepped out in a fox fur last November (11), Matthews decided it was time to speak out, reminding Gaga of a pledge she made animal-loving U.S. chat show host Ellen DeGeneres last year.
He writes, "Many of your gay fans, I among them, have long admired what you told Ellen: 'I hate fur, and I don't wear fur.' I included a link because these recent photos of you in fox and rabbit and with a wolf carcass make it appear that you have amnesia.
"What happened? Are your stylists telling you that it's fake, or are you a turncoat? Many gays are animal advocates because we recognize that the same arrogance and indifference that some have toward animal suffering has at times been directed toward us personally because of our orientation.
"By wearing those dumb furs in a heat wave, you're making yourself a target just like the mindless Kim Kardashian. As we plan our fall campaigns, please tell us whether what you gracefully told Ellen was heartfelt or just a pose."